Velocity Tech

website
HR SERVICES

Developing profile verification while enhancing transparency & optimization

Zinio, is a human resource solution facilitating global connections between businesses and certified ERP contractors. Offering robust verification, advanced matching, and secure payment functionalities.

Experience Design

Visual Design

Prototyping

User testing

Velocity Tech

website
HR SERVICES

Developing profile verification while enhancing transparency & optimization

Zinio, is a human resource solution facilitating global connections between businesses and certified ERP contractors. Offering robust verification, advanced matching, and secure payment functionalities.

Experience Design

Visual Design

Prototyping

User testing

The challenges & objectives

Enhance guidance and transparency to encourage users to complete their profiles thoroughly.

Develop a verification process for education, work experience, and skills.

Optimize the profile creation flow for simpler and quicker experience.

The challenges & objectives

Enhance guidance and transparency to encourage users to complete their profiles thoroughly.

Develop a verification process for education, work experience, and skills.

Optimize the profile creation flow for simpler and quicker experience.

The solutions

The solutions

Solution one

How might we better guide a user through setting up their profile with confidence while providing transparency to encourage completion?

Solution one

How might we better guide a user through setting up their profile with confidence while providing transparency to encourage completion?

Profile strength motivator

Stakeholders aimed to motivate users to complete their profiles thoroughly to improve job matching effectiveness. By integrating guidance on profile strength and introducing user delight as they observed their score increase, users were encouraged to complete their profiles.

Profile strength motivator

Stakeholders aimed to motivate users to complete their profiles thoroughly to improve job matching effectiveness. By integrating guidance on profile strength and introducing user delight as they observed their score increase, users were encouraged to complete their profiles.

Completion Status

Research Insights showed that users typically do not complete their profile/resume upon initial onboarding. Providing users with a snapshot of incomplete sections, encouraged profile completion through prompt feedback.

Completion Status

Research Insights showed that users typically do not complete their profile/resume upon initial onboarding. Providing users with a snapshot of incomplete sections, encouraged profile completion through prompt feedback.

Incentivizing Skill Assessment​

This was accomplished by emphasizing the value proposition of skill assessments and their significance, alongside refining messaging and enhancing transparency in skill matching and recommendations.

Incentivizing Skill Assessment​

This was accomplished by emphasizing the value proposition of skill assessments and their significance, alongside refining messaging and enhancing transparency in skill matching and recommendations.

Profile completion increased by 31% during first 3 days of registration.

Completion rate for skill assessments grew by 150%.

Profile completion increased by 31% during first 3 days of registration.

Completion rate for skill assessments grew by 150%.

Solution two

How might we streamline user verification while fostering confidence and ensuring simplicity?

Solution two

How might we streamline user verification while fostering confidence and ensuring simplicity?

Integrated Verification

Research revealed a tendency for users to leave profiles incomplete at first, prompting the need for a non-linear creation process. We transitioned from a single verification screen to seamlessly integrating verification as users input their information.

Integrated Verification

Research revealed a tendency for users to leave profiles incomplete at first, prompting the need for a non-linear creation process. We transitioned from a single verification screen to seamlessly integrating verification as users input their information.

User-Driven Verification

Putting the user in the driver's seat to verify information when they're ready, while also creating consistent components to enhance familiarity across varying data inputs.

User-Driven Verification

Putting the user in the driver's seat to verify information when they're ready, while also creating consistent components to enhance familiarity across varying data inputs.

Verifiable Employment & Projects

Empowering users to seamlessly add work experience and attach related projects, while minimizing communication touch-points by sending verification messages to contractor references only once.

Verifiable Employment & Projects

Empowering users to seamlessly add work experience and attach related projects, while minimizing communication touch-points by sending verification messages to contractor references only once.

Solution three

How might we streamline the profile creation process to encourage completion.

Solution three

How might we streamline the profile creation process to encourage completion.

Flow Optimization

Streamlining steps for faster completion, we've simplified the information architecture and created a more organized, easily digestible flow, particularly as user profiles fill up.

Flow Optimization

Streamlining steps for faster completion, we've simplified the information architecture and created a more organized, easily digestible flow, particularly as user profiles fill up.

Flexible system

Providing an ongoing profile space, allowing users to add and update information as needed, initiating the flow upon signup and returning later to edit. Leveraging consistent components and layouts ensures familiarity, expediting the buildout process.

Flexible system

Providing an ongoing profile space, allowing users to add and update information as needed, initiating the flow upon signup and returning later to edit. Leveraging consistent components and layouts ensures familiarity, expediting the buildout process.

27% decrease in pilot user onboarding time

27% decrease in pilot user onboarding time

Defining the roadmap

Defining the roadmap

To start, I developed a project timeline outlining the team members, objectives, activities, stages of the UX process, and deliverables for each week during the sprint. My project managers reviewed it, provided feedback, and updates were communicated as changes were made.

Research & insights

Research & insights

The primary goals I aimed to identify were:

  1. What are the painpoints and frustrations for users during onboarding and profile creation through Talent Hubs.

  2. What are the areas of opportunity to add value for users to complete their profiles.

  3. Where are the flaws on there current experience and how can we enhance them to achieve our goals.

During the initial onboarding set-up a portfolio or profile, the drop-off rate can reach as high as 60%

Users often find long registration forms overwhelming and tedious.

Poorly designed flow can lead to user confusion and frustration during the profile setup process.

Users may feel lost or uncertain about what information is required when setting up a profile.

During the initial onboarding set-up a portfolio or profile, the drop-off rate can reach as high as 60%

Users often find long registration forms overwhelming and tedious.

Poorly designed flow can lead to user confusion and frustration during the profile setup process.

Users may feel lost or uncertain about what information is required when setting up a profile.

Compared six competitors in the TalentHub industry:

  • Onboarding was initiated but allowed users to skip for later completion.

  • Abundant value propositions were provided.

  • Transparent guidance was consistently offered throughout the experience.

  • Profile creation was highly streamlined.

Ideation

Ideation

I kicked off by sketching abstract ideas using HMW questions, emphasizing flexibility, and maintaining a focus on output and creativity.

Validating Solutions

Validating Solutions

Zooming in on the verification solution to verify user info during onboarding, I used an impact vs effort matrix to prioritize two solutions for testing and validating.

Priotized Solutions

From here we moved forward with two solutions to approach adding verification into the onboarding profile creations. Integrated verification vs. post input verification.

Priotized Solutions

From here we moved forward with two solutions to approach adding verification into the onboarding profile creations. Integrated verification vs. post input verification.

User stories & flows

Next I identified all user steps, tasks, and stories involved in order to implement this solution. Then developed the user flows considering the user tasks.

User stories & flows

Next I identified all user steps, tasks, and stories involved in order to implement this solution. Then developed the user flows considering the user tasks.

Mid-fidelity Wireflows and Prototyping

Then, I transitioned into Low-fi & Mid-fi wireflows, emphasizing documenting the visual journey and user interactions.

Mid-fidelity Wireflows and Prototyping

Then, I transitioned into Low-fi & Mid-fi wireflows, emphasizing documenting the visual journey and user interactions.

A/B Testing

To determine the most intuitive and viable solution, I conducted an A/B test through Maze with high fidelity protoypes. I created a survey script with a goal to identify user behavior, confusion, success, and if they could get the task done.

A/B Testing

To determine the most intuitive and viable solution, I conducted an A/B test through Maze with high fidelity protoypes. I created a survey script with a goal to identify user behavior, confusion, success, and if they could get the task done.

Solution Feedback Results

Solution A: Users noted pain points related to delayed feedback, verification issues, and security and privacy concerns.

Solution B: Users appreciated the verification control and instant feedback but had concerns about verification transparency.

Metric Results

Deciding on Bounce rate and profile completion rate being our key performace indicator, I compared A to B to help inform the decision on which solution to move forward with.

Metric Results

Deciding on Bounce rate and profile completion rate being our key performace indicator, I compared A to B to help inform the decision on which solution to move forward with.

Decision

After analyzing all date and feedback, it was evident that solution B was to be refined and implemented

Decision

After analyzing all date and feedback, it was evident that solution B was to be refined and implemented

Iterating & Refining

Iterating & Refining

Focusing on the chosen solution, I identified opportunities to increase the verification click rate through enhanced transparency and visibility.

Heat Mapping

From there I used heat mapping results to find an area of opportunity to boost verfication even further, then retested with the new iterations for comparison.

Heat Mapping

From there I used heat mapping results to find an area of opportunity to boost verfication even further, then retested with the new iterations for comparison.

Results

Results

Post integration, with all features and solutions implemented, we had remarkable growth in profile completion, decreased drop-off rate, and successful verification rollout.

Jason Halliburton

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✦ DESIGNED IN ✦ VIRGINIA BEACH

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Jason Halliburton

Home

Work

About

Resume

Linkedin

Let’s talk design,

✦ DESIGNED IN ✦ VIRGINIA BEACH

Contact Jason